Geocentric, polycentric and ethnocentric...there were some of the multisyllabic words tossed out during the 32 south "strategic approach to international market development" presented at the MBITA meeting yesterday in Santa Cruz. Kevin McGibben and his company, 32 south, specialize in technology and telcom companies and he had a wealth of information and experience to share about getting a company's products or services to market overseas. Kevin focused on Latin America during his presentation and has offices in Mexico and Chile. At the same event Richard Schneider's translation company presented a useful overview of localization vs. translation as applied to international market development. Schneider is beta testing a compelling tool that will translate e-mail into one or more languages immediately after you write it!
